The platform is rolling out a updated setting that permits them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service disclosed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a global release. This advancement comes amid a increase in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this material is considered “AI slop”, a term for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including digital art to informative clips, and we aim to offer the community the power to increase or decrease of that, according to their own choices,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Overall, in excess of 100 m videos are added to the service daily, making clips made by AI a minor part of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI content they watch by opening the “manage topic” option in the platform and picking “AI-generated content”. Other topics that are already be modified under the filter cover current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules oblige content makers to label lifelike AI-generated content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
In addition, the service will henceforth attach an artificially created watermark to content produced via its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This step is aimed to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for experts and groups to develop educational content about using AI responsibly. This project will support non-profit groups dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has justified its content review process, amid debate over intentions to lay off hundreds of content moderators in the UK. The company is set to reduce hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that human moderation would still have a role, but AI can safeguard staff by removing the most distressing content before it gets reviewed by people. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
